Are you brave enough to put the customer at the heart of what you do?

Start a customer service revolution today. Everything thing you do at work whether it is answering e-mails, writing letters, working on the next PowerPoint or the next new marketing campaign STOP! And ask yourself some questions:

Does the customer value what I am doing? Not sure of the answer? Ask yourself the same question in a different way ‘would the customer be willing to pay for what I am about to do?’

If the answer is no or you are not sure – don’t do it! Challenge your manager about the real value (customers perspective) of what you are about to do. Challenge your work colleagues about the value of what they are doing from a customer’s perspective.

It requires a real leap of faith to put the customer at the heart of what you do but the rewards are huge. Be brave and be part of the customer service revolution J

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