Earlier this year I enrolled on a course with a very well known and successful company in London. The course was ‘How to deliver world-class customer service’ (right up our street I thought). With just days to go the course was cancelled due to the lack of businesses signing up.
The local college were running a 3 session course ‘Delivering Exceptional Customer Service’. The course was due to start this week and alas they have pulled the plug because nobody (yes nobody) has signed up. 🙁
This apparent apathy towards customer service training is hard to understand at a time when businesses bemoan ‘difficult times’ and should be upping their game. I just don’t get it.
Ask any business about the importance of customer service and the response will be a resounding ‘customer service is very important’ but who is walking the talk. I can only conclude that one or a combination of the following things is happening:
- Businesses are not ‘genuinely’ interetested in customer service – they are simply paying lip service to a ‘fuzzy’ concept.
- They don’t think customer service is that important to them that they need to do training in it.
- They think they know absolutely everything there is to know about customer service.
As a business that aspires to deliver world-class customer service Jungle Property does not want to miss a trick so will be looking out for more of these courses in the future.
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