Give your customers permission to communicate easily. Ask for their advice, their feedback, both positive and negative. Few companies ask their customers for praise, and lose the opportunity to celebrate and perpetuate that type of outstanding performance. However, very few companies have the courage to ask their customers for feedback if their experience was below what they were expecting.
At Jungle Property we survey all our clients at the end of each transaction and annually. Part of the simple survey allows clients to ‘have their say’. Our clients know best so as a learning and growing business we make it as easy as possible for the experts to talk to us. How often do you survey clients? how do you capture their customer experience? do you care how they feel? You should.