An upset customer might talk to five people, but a formerly upset customer you win over will talk to 10 times as many
Does your business have processes in place to identify and win over upset customers or are you so good you will never have such a thing?
Remove small print, red tape and all those barriers that get in the way of placing total trust in your customers. Instead of building barriers build trust and you are on your way to being a loved company.
Believe in your employees too – scrap rigid procedures and processes that stop great people doing great work. Do what you can to remove the roadblocks these great people face each and every day. If you are not doing this as a business leader you are failing your employees.
At Jungle Property we have total trust in our customers. We don’t shackle them with contracts designed to penalise – if a customer wants to end a contract let them do it on their terms. My retired solicitor friend thinks I am crazy to allow customers the chance to walk away from a contract and not part with any money 🙂
Customer service, honesty and integrity, and quality products are the most important factors for companies who enjoy a good reputation
No surprise customer service is tops.
Read the report here