Customer service, honesty and integrity, and quality products are the most important factors for companies who enjoy a good reputation

No surprise customer service is tops.

Read the report here

Think about everything the customer experiences from the moment they meet you and ask yourself, “Would they tell a friend about this?” If not, it needs more work. We try very hard at this and many people we do meet do tell their friends but I am sure we could do better

Earlier this year I enrolled on a course with a very well known and successful company in London. The course was ‘How to deliver world-class customer service’  (right up our street I thought). With just days to go the course was cancelled due to the lack of businesses signing up.

The local college were running a 3 session course ‘Delivering Exceptional Customer Service’. The course was due to start this week and alas they have pulled the plug because nobody (yes nobody) has signed up. 🙁

This apparent apathy towards customer service training is hard to understand at a time when businesses bemoan ‘difficult times’ and should be upping their game. I just don’t get it.

Ask any business about the importance of customer service and the response will be a resounding ‘customer service is very important’ but who is walking the talk. I can only conclude that one or a combination of the following things is happening:

• Businesses are not ‘genuinely’ interetested in customer service – they are simply paying lip service to a ‘fuzzy’ concept.
• They don’t think customer service is that important to them that they need to do training in it.
• They think they know absolutely everything there is to know about customer service.

As a business that aspires to deliver world-class customer service Jungle Property does not want to miss a trick so will be looking out for more of these courses in the future.