“If your sole goal is to maximise profit you are on a collision course with time”
“There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money”
“Business leaders cannot be bystanders”
These are the powerful words of somebody who knows about business success as they are taken from a recent Fortune magazine interview of Starbucks CEO Howard Schultz. Schultz should know what he is talking about as he has presided over a company with an annual growth rate of 49% for the last 8 years.
Amongst Schultz’s commitments is an initiative called ‘Create Jobs for USA’ which involves selling wristbands at all it’s US stores for $5 – it does what it says on the tin!
The Starbcks Foundation recently donated $5 million to help create jobs for Americans and Schultz and his wife donate substantial sums of their own.
At Jungle Property we donate 1% of our turnover to community projects such as the Red Brick Building project – helping our clients help the community.
What is your business doing about social responsibility or are you too busy worrying about growth?
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